Website
Visitors43
Enquiries12
Conversion↑18%
The reality
Real estate isn't hard to sell. It's hard to manage.
4–5
developers a buyer compares before booking
6–8
touches to close — most teams stop at 1–2
1st
to reply usually wins the site visit
Revenue leak monitor
You're not losing deals to rivals. You're losing them to gaps.
6 LEAKS UNMONITORED
Leaking
Lost leads
Paid enquiries left unanswered over the weekend.
Leaking
Dead leads
Buyers who'd still convert — never revived.
Leaking
Slow response
A faster broker booked the visit first.
Leaking
Missed follow-ups
"I'll call them back" that never happened.
Leaking
No visibility
Managers chase updates instead of reading them.
Leaking
No-shows
Site visits booked, never confirmed, never happened.
The standard
Top brokerages don't work harder. They work visibly.
Every enquiry in one pipeline — nothing invisible
Every buyer qualified before a call is spent
Follow-up guaranteed by the system, not memory
Every site visit scheduled, confirmed, reviewed
The owner sees ratios & ROI without asking
Relationships stay with the business, not the rep
After the enquiry arrives
Not software to learn. One system your business runs on.
WhatsAppExample
Active chats12
Avg reply0:14
Qualification
Screened12
Serious8
Sales CRM
Leads128
Qualified18
Booked7
Site visits
Scheduled9
Today3
Command Center
Pipeline₹64L
Bookings17
More enquiries → visits
More visits → bookings
No lead forgotten
You know your numbers
The buyer journey
From first enquiry to referral — nothing dropped.
IN SHORT: CAPTURED → QUALIFIED → FOLLOWED UP → MEASURED
01
Lead
Captured from every source, instantly.
02
Qualification
Budget, area & timeline confirmed.
03
Site visit
Scheduled, confirmed, reminded — no misses.
04
Negotiation
Full history in front of the salesperson.
05
Booking
Tracked to salesperson, project & source.
06
Post-sales
Payment milestones & paperwork on time.
07
Referral
Happy buyers asked for introductions.
How the WhatsApp flow qualifies
One chat, the right questions, every time.
The bot asks exactly what your sales team would ask — branching by what the buyer actually wants, before a human ever spends a call on them.
Branch · Rent
—Preferred location
—Preferred society
—Family or bachelor
—Budget
—Site visit scheduling
Branch · Purchase → Ready to Move In
—Budget
—Timeline
—Preferred location
—Site visit scheduling
Branch · Purchase → Investment
—Ready-to-move, under-construction, or new-launch preference
—Budget
—Preferred location
What actually changes
Outcomes your business has been missing.
Capture every enquiry
Every channel into one pipeline, automatically.
Zero leads lost
Know where every buyer is
One pipeline, one clear stage per buyer.
Full visibility
Never miss a follow-up
Timely, personal, even when the team is busy.
Nothing forgotten
Fill the site-visit calendar
Scheduling, confirmations & reminders built in.
More visits
Qualify before you spend time
Budget, area & intent captured up front.
Less wasted time
Give NRI buyers their own journey
Time-zone-aware, proof-led communication.
Win overseas buyers
Keep inventory accurate
One source of truth for availability & price.
No wrong quotes
See your marketing ROI
Every booking traced to its channel & campaign.
Spend that returns
Grow through referrals
Every closed buyer becomes an introduction.
Cheaper leads
See exactly how this would work for your brokerage — book a 15-minute call.
Book a 15-Minute Call
One screen, two views
Whatever your role, one screen has what you need.
Your team's first screen
Exactly what to do today.
The WEBOPTICON Pipeline gives every salesperson one screen — today's priorities, ranked, with one tap to act.
Pricing
Straightforward pricing. No hidden numbers.
Every tier and everything included — the exact figures are unlocked with your custom quote.
Inbound Only
₹ ••••••+ GST one-time setup
Captures, qualifies and follows up on every enquiry that comes to you.
—Website + WhatsApp enquiry capture
—Instant qualification & auto follow-up
—Sales pipeline & site-visit scheduling
Maintenance
20% + GST /month
Starts 60 days after go-live
Inbound + Outbound
₹ ••••••+ GST one-time setup
Everything in Inbound Only, plus outbound campaigns to re-engage your existing database.
—Everything in Inbound Only
—Outbound campaigns to your existing buyer database
—CEO & team dashboards with full ROI tracking
Maintenance
20% + GST /month
Starts 60 days after go-live
Messaging costs · billed at provider rate, no markup
WhatsApp Utility
₹0.11
WhatsApp Marketing
₹0.88
RCS
₹0.15
SMS
₹0.10
Per message. Payable directly, or via wallet recharge in your dashboard.
Additional customization beyond the standard build may carry a separate fee, confirmed upfront.
Takes under 2 minutes — see exactly what this costs for your business.
No spam. Just your numbers.
Beyond Real Estate OS
More ways we can help — discussed and priced separately.
Not included in the pricing above. Each of these is scoped and quoted individually, based on what your brokerage actually needs.
Advanced Performance Marketing
For ultra-luxury projects that need a dedicated media strategy.
Organic Lead Generation
Content, SEO and referral systems that reduce your dependency on paid ads.
Personal Branding
For real estate professionals who want to build a name buyers recognize.
Automated Social Media Marketing
Consistent presence across channels, run for you.
Straight answers
The questions serious owners ask.
Will my sales team actually use it?
Yes — because it makes their day easier, not harder. One screen, a clear list of who to call, one tap to WhatsApp, call or schedule a visit. Team adoption is part of what we deliver, not a problem we hand back to you.
We already use a CRM. Why change?
Most CRMs are databases your team avoids. We build a system your team runs on — connected to your ad channels, property portals and WhatsApp, with follow-up and accountability built in. If your current tool did that, bookings wouldn't be leaking.
Do you handle NRI and luxury buyers differently?
Yes. High-value and overseas buyers get longer, proof-led, time-zone-aware follow-up journeys — because a multi-crore decision is not made in a single day or a single call.
Will this work with 99acres, MagicBricks, Housing and Meta lead forms?
Yes. Every major portal, your Meta and Google ad channels, your website and WhatsApp feed into one pipeline automatically, the moment an enquiry arrives.
What about leads in my team's personal WhatsApp?
They come into the business, where they belong. Every buyer relationship is owned by your company — so when a salesperson leaves, the pipeline stays with you.
How long until we see results?
Most brokerages see faster response times and cleaner follow-up within the first weeks. Booking ratios improve as the pipeline fills, no lead leaks, and site visits stop slipping.
Pranav
Founder, WEBOPTICON
6+ years marketing & automation
Luxury real estate marketing
AI-powered business systems
Operations-first, not software-first
The founder
I built this because I've seen how real estate teams actually run.
Founder Pranav Kumar spent 6+ years in performance marketing and automation, much of it inside luxury real estate — watching good brokerages lose good buyers not from lack of effort, but from follow-up that lived in someone's head. WEBOPTICON is the system he wished they'd had — and he stays involved until it actually works.
Not in real estate?
We build this system for 5 other industries.